I think if you know a little about these things, you should know Apple and Samsung are the most famous companies in the world. After Steve Jobs dead, someone started to think about will others surpass Apple, and instead of Apple's place and become the most famous electronic products. Now Samsung do it and become the same place as Apple. Maybe Apple lost the main person and someone doesn't have the good ideas like Steve Job, so IPONE 5 just didn't have a big change, just change the chip and become thinner and longer. In my opinion, I prefer Apple more but Samsung's special function makes me an eye-opener. I just wish the problem will be solve soon. I like Apple and Samsung.